The Seattle Seahawks have built the best defensive secondary in the NFL by acquiring tall, strong, big cornerbacks whose physical talents run counterintuitive to the conventional speed infatuated model. As a result, in Super Bowl XLVIII they suffocated Payton Manning’s downfield threat, forcing the Denver Broncos to throw all short passes.
New England head coach Bill Belicheck’s strategy was to use that failed Broncos game plan and steal it, even though the Broncos lost by 35 points.
The strategy was simple. Counter strength with speed. The Seahawks big corners could not move as fast or with the necessary agility in tight spaces. The Patriots leveraged their quickness to find openings on short passes or in the middle of the field.
The strategy also neutralized the fierce Seattle pass rush because they could not put pressure on quarterback Tom Brady quickly enough. The Patriots were able to slowly and methodically march down the field. This makes for pretty boring football. However, you can’t argue with the result.
Yes, a counterintuitive strategy can help your business, as long as you continue to play to your strengths. Sometimes it not the people, process, or technology, but how you use those resources.